Legal Risks for Businesses Integrating Social Media
Although not an entirely new concept, social media has started to become significantly noticed within all industries – no matter the organisational size. As more and more companies are turning to the internet to advertise their products and services they beginning to use more than just Google Adwords to advertise: Facebook and Twitter have the power to reach millions of people, targeted by the power of retweeting (at no cost to the business) and groups (such as followers and hashtags on Twitter).
In most cases a business will hire an employee to be the social media manager, someone who will … Read the rest
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Benefits and Risks of Enterprise 2.0
In previous posts we have discussed how to create a successful blog and how businesses (even you!) can use crowd-sourcing to source cheap or free labour and maximise the potential of any product you provide. What we have not yet considered is what risks pose a business functioning online; can the benefits outweigh the detriments?
Operating for 116 years, IBM is one of the world’s most successfully companies – practically everyone has heard of them. Lesser known is the company’s integration of social media (such as blogs, Twitter and Facebook). However the company’s move towards encouraging employee’s to share via the internet … Read the rest
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Crowd Sourcing in Enterprises
Businesses often use the internet as a means of advertisement and marketing. More and more businesses are turning to the internet – and the people now accessible over the internet – to source solutions; improve products, services and advertising; and increase profit. These businesses are utilising what is known as crowd sourcing. This post will analyse what crowd sourcing is, how it is used, and how you can use it yourself.
What is crowd sourcing?
According to the New Oxford American Dictionary (2011), crowd sourcing is “the practice whereby an organization enlists a variety of freelancers, paid or … Read the rest
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How to Create a Successful Blog
As many of my readers may know, I am still a university student. A fledging in a world of long-time practicing professionals. Yet that does not mean that I lack experience, nor do I lack the ability to part with my knowledge. In today’s post I will be reflecting upon what makes a “successful” blog, and how any other “fledglings” can start their own.
What makes a successful blog?
Blogs can be considered successful in a variety of ways – depending on the aims of the creator (note that a creator isn’t always the author of content found on such … Read the rest
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