Using Social Media In Enterprises
Using social media is new trend that is slowly being adopted by many enterprises and corporations. As technology has enhanced, and improved, more and more people are becoming inter-connected online; and as a result interacting far more often via social media tools. By tapping into such tools, it is possible for businesses to receive quite a number of benefits. This post will consider just what those benefits are, and how a corporation such as the International Geological Congress can implement them.
Of course these approaches works best if the organisation has a dedicated social media team (or employee).
Enhanced Relationships … Read the rest
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Corporate Wiki’s
International Geological Congress
Potentially over the next few weeks I will be discussing the International Geological Congress. The International Union of Geological Science encourages the study of geological problems, especially those of world-wide significance, and supports and facilitates international and interdisciplinary cooperation in the earth sciences. The union currently consists of geologists from 120 countries and 46 Affiliated Organisations.
In August 2012 this congress will be held in my home town – Brisbane, Queensland, Australia – and is expected to promote significant amount of tourism, not to mention the benefits of so many scientists coming together for the benefit of mankind (and non-mankind). The … Read the rest
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The ROI of “2.0″ Projects
Prior to implementing any new technology – or undertaking a project – a company will want to know the potential return on investment (ROI) to ensure the benefits will outweigh the cost. After all, very few organisations will operate under a deficit. But just how do enterprises determine the ROI of implementing web 2.0 technologies? This post will analyse ways that ROI can be calculated for productivity and efficiency, knowledge, reputation, staff engagement, and so forth.
Productivity and Efficiency
A benefit of implementing and utilising particular web 2.0 technologies is that working teams can become far more effective and innovate.
By regularly accessing social … Read the rest
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Legal Risks for Businesses Integrating Social Media
Although not an entirely new concept, social media has started to become significantly noticed within all industries – no matter the organisational size. As more and more companies are turning to the internet to advertise their products and services they beginning to use more than just Google Adwords to advertise: Facebook and Twitter have the power to reach millions of people, targeted by the power of retweeting (at no cost to the business) and groups (such as followers and hashtags on Twitter).
In most cases a business will hire an employee to be the social media manager, someone who will … Read the rest
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Benefits and Risks of Enterprise 2.0
In previous posts we have discussed how to create a successful blog and how businesses (even you!) can use crowd-sourcing to source cheap or free labour and maximise the potential of any product you provide. What we have not yet considered is what risks pose a business functioning online; can the benefits outweigh the detriments?
Operating for 116 years, IBM is one of the world’s most successfully companies – practically everyone has heard of them. Lesser known is the company’s integration of social media (such as blogs, Twitter and Facebook). However the company’s move towards encouraging employee’s to share via the internet … Read the rest
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How to Create a Successful Blog
As many of my readers may know, I am still a university student. A fledging in a world of long-time practicing professionals. Yet that does not mean that I lack experience, nor do I lack the ability to part with my knowledge. In today’s post I will be reflecting upon what makes a “successful” blog, and how any other “fledglings” can start their own.
What makes a successful blog?
Blogs can be considered successful in a variety of ways – depending on the aims of the creator (note that a creator isn’t always the author of content found on such … Read the rest
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New Commenting System
Over the last few days I have been implementing the Disqus commenting system across all my websites (KatSkinner.com and Des a Dev). As a result there will be some temporary styling issues with the commenting areas, but do note that as soon as I get time I will be fixing this.
Why did I change the commenting system?
There are a number of reasons for my move from the traditional WordPress commenting system to the Disqus commenting system; mainly the reasons are:
- Improved security and administration,
- Integrating across a number of social networks,
- Integrating commenting and user accounts
Use the Long Tail To Extend Further and Make Money
What is a Long Tail?
In theory, a long tail is the effect of moving a business from a number of smaller mainstream entities towards a significant number of niches.
Thinks of a lizard. The “head” of the lizard is the brains of the operation (the main corporation or business), whilst the “tail” is where such business has extended their products into a number of niches.
How You Can Use the Long Tail
The most typical way for a business to extend their products into niche markets is through affiliate services. Affiliates allows external businesses, blogs and hobbyists to advertise your business … Read the rest
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Perpetual Beta Can Be Good
When mentioning beta, most people think of new, incomplete features, constant crashes and instability. However, beta doesn’t necessarily have to be a bad thing. Some software and web 2.0 apps even have the option to opt into what is known as “perpetual beta”. Most users won’t even notice how their favourite websites are in fact constantly in beta.
What is Perpetual Beta
Commonly speaking, perpetual beta is a piece of software that is in constant development – although complete features and lack of bugs may be found, new features and consolidated scripts are continually being added.
In fact, some people believe that agile software development … Read the rest
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